Directors Message SCMS was established in 1976 with the objective of preparing the younger generation to take up responsible positions in business and media organisations by widening their horizon of knowledge and equipping them with all the necessary skills to become successful managers and mass communication experts of tomorrow. The entire social and business environment have undergone a sea change during the last two decades, resulting in new challenges and new opportunities to mass communicators. The process of information revolution is unending. The media experts of tomorrow need to acquire new knowledge and skills to face the challenges of tomorrow. As a pioneer in the field, SCMS has always been endeavoring to consistently provide the best of quality professional education incorporating changes and updating curriculum. We fully realize that only those institutions that can regularly upgrade their system of teaching on par with the best in the world, have the right to survive in this new millennium. Therefore, our first priority is quality, at any cost. It speaks for itself, SCMS is the first business school in India to get ISO 9001 international certification for Quality Teaching System. It is noteworthy that as a result of this commitment to quality students getting qualified from SCMS are rated high for their skill and competence and are straight away selected to occupy key positions in all major media and business organizations in India. It is my pleasure to extend a hearty welcome to all those who join us in this quest for excellence.