Information is the supreme driving force
of the new economic order. One who has the
right information at the right time at the
right place in the right format definitely
has an edge over others and is bound to
be far ahead of others in the race to become
the winner.
Today, information is available in plenty.
The real problem is not information poverty
but information abundance. Gathering accurate
information, processing it in the required
format and making it reach the right target
at the speed of thought and in the most
effective manner in this information age
has become the most challenging task.
A new breed of professional mass communicators
is emerging to take charge of the global
information management. They will soon
turn out to be a very powerful and influential
force to be reckoned with. Truly speaking,
this is the era of professional communicators.
Long before anybody could think of this
scenario, Dr. G. P. C. Nayar, Chairman
of SCMS GROUP could visualize possibilities
of communication in this information age
far ahead of others. He started these
internationally acclaimed Mass Communication
programmes way back in 1976 to keep SCMS
ahead of others. That lead is maintained
even today.
