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Public
Relations |
Practical sessions in conducting opinion
surveys, preparing press releases, writing
news, features, articles and speeches, making
multimedia presentations, organising functions,
designing and production of newsletters,
scripting and production of video programmes,
etc. are given due importance in teaching
methodology. Sufficient focus is given on
skill development in areas like right attitude
formation, empathy, team spirit, enthusiasm,
communication skill, human relations etc.
Topics like media relations, employee relations,
community relations, customer relations,
crisis management etc. are taught through
case study presentations, discussions and
role plays. Group activities and counseling
sessions significantly help in grooming
the individual. Conducted tours and visits
to industrial houses, newspapers, printing
presses, TV channels, broadcasting station
etc. are also part of the study programme.
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