| |
SCMS
Centre for Research on
‘Indian Markets (CRIM)’ |
With almost a decade and a half into the process
of economic liberalization and global integration,
India, has emerged as a credible business partner,
preferred investment destination, a growing market
with immense potential, intellectually competent
human reservoir offering quality services. |
The Indian market -
the fastest growing free-market democracy
in the world is of Multimillion products
and services; poised for a growth of over
8% ; Made of Over I billion people- (72%)
rural and (28 %)urban The homeland for about
600.million .middle class population with
purchasing power Rs 2000 - 2500 supported
by strong financial and banking system of
global reach ; IT - enabled and highly networked
communication system holding immense potential
a highly competitive emerging market with
growing consumerism |
|
“Center for Research on Indian Markets”
(CRIM) a research sub-center created under
the SCMS Research Cell endeavors to undertake
quality research work on the Indian Market. The
cell intends to take up field and desk research
at micro and macro levels and prepare fact- founded
studies/reports .
The Objective of the Center for Indian Markets
is to emerge as a treasury of both Intellectual
and Data reserve, subserving the various factions
of the society viz. Business units at individual
and corporate level, marketers, various intermediaries,
consumers, academicians etc. It intends to collect,
collate, analyze and communicate both internally
and externally, facts and information in appropriate
forms including well structured market study
reports covering the various dimensions of the
Indian market. |
Methodology
Different study groups are formed to take care
of the multidimensional facets of the Indian market
in a progressive manner and to undertake specific
research work involving studies based on primary
and secondary data covering Investments &
International Business, Emerging Trends in Indian
Markets, Innovations in Indian Markets, Best Industry
Practices in India and any other area of relevance.
In the initial stage an ‘Industry
Scan’ is carried out, issues of concurrent
relevance are identified under different industry
sectors like Health Care, Banking, Capital Market
etc. and research initiated. |
Industry-driven Sectoral Research
Industry/sector scan completed |
| |
Pharmaceuticals
Four Wheeler& two wheeler Industry Tea
Industry Detergents and Soaps, Print &
paper, Healthcare, BPO, Insurance& financial
services, Packed & bottled drinks, Telecommunications,
Paint, Television, Travel & Tourism… |
|
Project already completed |
| |
Banking
- Changing customer expectations in banking
Financial services & Insurance-A study
on distribution channels for insurance
Healthcare |
|
Areas of future study |
| |
Retailing,
Biotechnology, Capital Market, Hospitality,
ITes Technology, Services, Textiles, Media
& Entertainment,
Training & Education, Science &
Technology Real Estate etc. |
|
It is our mission to develop CRIM - SCMS as
an
International Centre of Academic Excellence.
|
|
|
