Programme Info   |   Curriculum   |   Contact Us   |   Alumni   |   Placement CURRICULUM Marketing Communication Theory M This subject focuses on communication theory relevant to marketing communication and the nature and role of the self-concept in communication and behaviour. Marketing Communication Strategy M Upon completion of this subject you will be able to plan and execute advertising campaigns, undertake media planning and devise and execute public relations strategies Marketing Communication Research M This subject focuses on developing secondary research, qualitative questionnaires and developing an effective marketing communication research report. Integrated Communication Campaigns M At the conclusion of this subject you will be able to formulate objectives, develop a strategy and implement a marketing communication plan, using the revolutionary approach of Integrated Marketing Communication. International Marketing Communication M This subject will advance your knowledge and enable you to develop an understanding of some of the problems and solutions of international marketing communication. Marketing Communication Seminar M An understanding of the application of marketing communication theory and how it informs professional practice as well as applying this knowledge in current debates and issues, are the focus of this subject. Marketing Communication Research Project M (year-long) This year-long subject allows you to undertake a relevant work-place project from proposal through to execution. Six semester-long subjects need to be completed (or four semester-long and one year-long).